GUWAHATI: The founder of a Assam-based start-up incubated at IIM-Calcutta Innovation Park has launched a ‘Zelenskyy’ brand of blended tea with a message to talk peace over a cup of Assam Tea which, he says, resembles the “distinctive strong character of Ukranian President Volodymyr Zelenskyy.”
“The Zelenskyy is a blend of Assam CTC and handcrafted orthodox tea and carries the typical cup character of Assam tea, which is known globally for its robustness, flavor and very good taste. What I have tried to do is to draw an analogy between the strong character of President Volodymyr Zelenskyy and that of the Assam tea,” founder-director of Aromica Tea, Ranjit Baruah, told TOI.